The upcoming Spring/Summer 2009 issue of L'Officiel Hommes magazine confirms what we've been seeing recently: male fashion is going to be extremely colorful this spring.
Bright orange, royal blue, and all shades of the rainbow rule the editorial â€œTrue Colorsâ€ by photographer Milan Vukmirovic.
The editorial features models Garrett Neff and Dennis Hirdt showcasing how to look hot in colors, or in a simple pair of black underwear.
Implications - Consumers are feeling less anxious about their long term economic prosperity. Men in particular are looking to express these emotions with bold aesthetic choices and other symbols. Companies can capitalize on this by offering the demographic choices that reflect their feeling on the current economic state.