Virgil Abloh works in collaboration with Jacob & Co on the new Office Supplies jewelry collection full of bracelet and earring silhouettes. The capsule is made to order and takes the traditional shape of a paperclip repurposed into luxury purposes.
The jewelry is crafted from 18k yellow, white, and rose gold, with aesthetics that reference grade-school DIY influences by connecting paperclips together. Abloh explains the capsule on Instagram, stating that it "is a concept for fine jewelry I developed and have been sitting on for a while now…It’s all cryptic & metaphoric but that’s as much of the concept as the adolescent idea of making a paperclip bracelet in grade school meets the blinding aspirational quality of a Rocafella chain. It’s my whole art practice in one object.”
Image Credit: Virgil Abloh
What's Driving This Trend
- Luxury Office Supplies Jewelry
- Luxury brands can repurpose traditional office supplies into high-end jewelry pieces for a unique and trendy concept.
- Diy-inspired Products
- Creating fashion products that are inspired by DIY elements can appeal to consumers who value unique and personalized fashion items.
- Cryptic and Metaphoric Designs
- Designs that are cryptic and metaphoric can create buzz and intrigue around the product, especially in the luxury fashion industry.
Who This Affects Most
- Fashion and Luxury Goods
- Luxury fashion brands can incorporate unconventional materials and concepts to appeal to high-end consumers.
- Office Supplies
- Office supply companies can consider diversifying their product offerings to include unconventional and stylish office supplies that appeal to fashion-forward consumers.
- DIY Crafts
- Companies that specialize in DIY crafts can collaborate with luxury brands to create unique and personalized fashion products.
