Inhabited Truck Campaigns

The government of Alberta, Canada has launched a pro-seatbelt campaign through these Office of Traffic Safety ads. These poignant prints remind truckers that just because they've been unharmed after twenty years of full-time driving, they still need to buckle up for every trip.

With so many truck drivers on North American roads -- especially in remote regions with windy routes -- accidents occur frequently enough. Designed by Calder Bateman Communications, these Office of Traffic Safety ads prioritize their message by putting teamsters' families in the rig, reminding them of who else is affected by their own welfare.