'Off the Road' is a new book from publisher Gestalten that depicts the vehicles that take road warriors on their adventures. Shying away from rusty little sedans or lumbering minivans, though, the 'Off the Road' photography series is all about showing serious road trip vehicles -- machines that have taken people on destination-less trips across continents and over the span of years.
As is clear from looking at the vehicles in 'Off the Road,' they're equipped to handle some tough terrain. Primarily Jeeps, campers, and other rugged rangers, the vehicles are large enough to sleep at least one person (if not more) and hardcore enough to traverse most landscapes. Even the motorcycle in the photo series is decked out with extra luggage space and fuel systems.
Key Themes Behind This Trend
- Off-road Road Trip Vehicles
- Opportunity to develop new models of rugged and spacious vehicles for destination-less trips.
- Adventure Photography
- Opportunity to develop new forms of photography that capture the spirit of adventure.
- Sustainable Adventure Vehicles
- Opportunity to develop eco-friendly and energy-efficient off-road vehicles.
Where This Applies
- Automotive Industry
- Opportunity for the automotive industry to expand their market by developing new models for adventure seekers.
- Photography Industry
- Opportunity for photographers to explore new themes for photography centered around adventure travel.
- Sustainable Energy Industry
- Opportunity for sustainable energy companies to develop innovative technologies for off-road vehicles.
