Just ahead of another bitter Toronto winter, Drake's OVO imprint partnered with Canada Goose for another October's Very Own x Canada Goose capsule collection. Like previous collections, this winter gear lineup features cool garments that will keep consumers well-styled and warm all winter long.
The October's Very Own x Canada Goose collection features the all-black men's Foxe Bomber complete with a satin shell, chrome Riri zippers and a removable shearling collar. The women's Chiliwack bomber is also included and features the same satin shell, dual back straps and a two-way adjustable tunnel hood. Finishing the collection is a unisex satin ball cap branded with the Canada Goose logo on the front, while the OVO logo is embroidered on the side.
The October's Very Own x Canada Goose collection is set to release at the OVO flagship store in Toronto on October 22, 2015.
Why This Trend Is Growing
- Winter Streetwear Fashion
- Collaboration between fashion and music industries is opening doors for winter-appropriate, comfortable, and trendy clothing that cater to younger generations.
- Celebrity Fashion Collaborations
- Famous musicians and fashion designers collaborations pave the way towards innovative winter clothing designs.
- High-end Winter Wear
- The trend of high-end winter apparel by luxury brands enables the innovation of exclusive and luxurious winter product lines.
Industries Being Reshaped
- Fashion Industry
- Fashion industry players can exploit the potential of collaborations between musicians and designers to deliver trendy winter wear to younger generations.
- Music Industry
- Celebrity fashion collaborations offers an opportunity for music industry players to expand their brand through partnerships with established fashion brands.
- Luxury Apparel Industry
- Luxury winter clothing lines can capitalize on the trend of high-end winter wear, by offering selective and exclusive winter products endorsed by celebrities.
