Photographer Alexis Gross was behind the camera for OBEY WOMENS' most recent editorial.
The shots starred female muses Lillian Gates and Rene Ferry. The two posed together and on their own, against the backdrop of a dated living room's carpet, curtains and wooden walls. With the combination of their surroundings and the apparel they show off, the models, who were styled by Amanda Merten, are taken right back to the 1990s. This is further aided by their hairstyles and the accessories they wear.
Included in the new OBEY WOMENS capsule collection are velvety zip-up sweaters, pullovers and t-shirts -- all of which feature either the brand's name or the image of handcuffs dangling from a pair of bright red lips.
What's Driving This Trend
- 90s-inspired Fashion
- Disruptive innovation opportunity: Create a clothing line that incorporates the nostalgia of 90s fashion with modern design elements.
- Editorial Photography
- Disruptive innovation opportunity: Develop a photography service that specializes in capturing 90s-inspired editorial shoots for fashion brands.
- Retro Design Aesthetics
- Disruptive innovation opportunity: Design home decor products that embrace retro design aesthetics, appealing to a consumer base nostalgic for the 90s.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Launch a subscription-based service that curates 90s-inspired fashion pieces tailored to individual customers.
- Photography
- Disruptive innovation opportunity: Create a software platform that automatically adds vintage effects to photos, giving them a 90s editorial look.
- Home Decor
- Disruptive innovation opportunity: Develop a line of 90s-inspired home decor products that combine nostalgic design with modern functionality.
