The OBEY Summer 2011 Collection Gets a Splash of Color
Summer Luu — April 30, 2011 — Fashion
References: obeyclothing & highsnobiety
The OBEY Summer 2011 collection for menswear gets a splash of color to brighten up the casual ensembles.
The line features muted blues, coral, raffia and more. The styling is kept simple with just some graphic tees, surfer-dude tanks and relaxed shorts. There's some mid-90s influence in the washed denim button-up shirts and jean jackets. The designers of OBEY admit that it may be a bit boring, but it's suited for guys who are looking for good-quality basics at a decent price. Each season, OBEY tries to come up with a different theme for the line, and the paint-splattered lookbook definitely conveys casual painter-style looks that are laid-back and cool.
The OBEY Summer 2011 collection is a throwback to 90s fashion with a splash of modern colors.
The line features muted blues, coral, raffia and more. The styling is kept simple with just some graphic tees, surfer-dude tanks and relaxed shorts. There's some mid-90s influence in the washed denim button-up shirts and jean jackets. The designers of OBEY admit that it may be a bit boring, but it's suited for guys who are looking for good-quality basics at a decent price. Each season, OBEY tries to come up with a different theme for the line, and the paint-splattered lookbook definitely conveys casual painter-style looks that are laid-back and cool.
The OBEY Summer 2011 collection is a throwback to 90s fashion with a splash of modern colors.
Trend Themes
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Throwback Fashion — Opportunity for brands to incorporate nostalgic elements from past eras into their collections.
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Colorful Menswear — Demand for vibrant and bold colors in men's fashion as a way to express individuality.
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Casual Painter-style Looks — Emergence of relaxed and laid-back fashion inspired by the artistic aesthetic of painters.
Industry Implications
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Fashion and Apparel — Brands can experiment with throwback fashion and incorporate bold colors to appeal to the modern consumer.
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Streetwear — Opportunity for streetwear brands to create casual and artistic-inspired looks that resonate with urban consumers.
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Menswear — The menswear industry can tap into the demand for colorful and expressive clothing options that go beyond traditional styles.
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