Back in 2011, the Swiss village of Obermutten created a viral tourism campaign that involved putting Facebook fan posts onto a village bulletin board; now, the village is back with another social media campaign that promotes the Obermutten International Museum of Friendship.
The Obermutten International Museum of Friendship is a project that aims to crowdsource objects that represent friendship around the world. Appealing to the village's Facebook fans and anyone who has something to say about friendship, the campaign asks people to send to Obermutten what they believe reflects the idea of friendship. The object will subesequently be displayed and preserved in the museum.
If you're interested in sending in a friendship object to Obermutten, check out the video for the museum's address.