The Nuranow Program Allows Consumers to Rent Headphones
Michael Hemsworth — August 18, 2021 — Tech
References: nuraphone & techcrunch
True wireless earbuds have become essential for many consumers but often come with a steep price point, so the Nuranow program has been created by the company to help make premium audio equipment more accessible.
The program will enable consumers to receive a smaller version of the brand's NuraBuds that are like an entry-level version of the original, while still maintaining a series of must-have features. Users can enjoy up to four-hours of listening per charge, which is pushed up by an additional 10-hours with the accompanying carrying case.
The Nuranow program is priced at $5 per month with a $19 upfront setup fee, while the brand's Nuraphones and NuraLoop can also be accessed via the program for $10 and $8 per month, respectively, with higher upfront fees.
Image Credit: Nura
The program will enable consumers to receive a smaller version of the brand's NuraBuds that are like an entry-level version of the original, while still maintaining a series of must-have features. Users can enjoy up to four-hours of listening per charge, which is pushed up by an additional 10-hours with the accompanying carrying case.
The Nuranow program is priced at $5 per month with a $19 upfront setup fee, while the brand's Nuraphones and NuraLoop can also be accessed via the program for $10 and $8 per month, respectively, with higher upfront fees.
Image Credit: Nura
Trend Themes
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Wireless Earbud Rental Programs — More companies will develop rental programs for high-end wireless earbuds to make premium audio equipment more accessible.
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Entry-level True Wireless Earbuds — Companies will develop more entry-level versions of high-end true wireless earbuds to cater to price-sensitive consumers.
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Subscription-based Audio Equipment Services — More brands will introduce subscription-based services for audio equipment to increase accessibility and create a steady stream of revenue.
Industry Implications
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Consumer Electronics — Companies in the consumer electronics industry can benefit from developing rental programs, entry-level products, and subscription-based services for wireless earbuds and other audio equipment.
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Music Streaming Services — Music streaming services can leverage rental programs and subscription-based services for audio equipment to increase user engagement and loyalty.
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Telecommunications — Telecommunications companies can offer rental programs and subscription-based services for wireless earbuds as an add-on service to attract and retain customers.
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