Founded by Bonita Lin Wen, NuoMi Shanghai is a social enterprise that creates fashion lines in an an effort to create sustainable employment opportunities.
"Founder Bonita Lin Wen admits that it doesn’t make business sense in the traditional way—she has lost thousands of RMB over the years—but the fact that these families and their dependent children are better off than they were before make her efforts worth it," wrote Daniel Elliot in a piece published on Social Earth. "She doesn’t see it as a loss of capital, but rather as an investment into making better lives for her community." Here, individuals like Wen and companies like NuoMi are seen as fostering and creating social entrepreneurship in China at large.
NuoMi Shanghai website
NuoMi Shanghai on Facebook
NuoMi Shanghai on Twitter