Designer Lucas Puig recently unveiled his latest Spring 2018 collection entitled 'Numero Uno.' The collection draws a strong influence from the 80s and the colorful aesthetics of the time. The Numero Uno collection is Hélas' first release for the warmer season and it debuted a cut-out, lo-fi lookbook alongside a campaign video that takes on a VHS style as a nod to the 80s.
The new collection is comprised of fan jackets, a denim coach jacket, a hooded jackets, track pants, straight-cut jeans, vibrant polo shirts, crewneck sweaters, t-shirts, hoodies and panel caps. A standout garment from the capsule is the aforementioned fan jacket, as it boasts a colorblocked detail in either camel or a maroon, navy blue and black color. In addition to apparel, the capsule also offers metal money clips and a golden dice set.
Why This Trend Is Growing
- 80s-inspired Fashion
- There is an opportunity for brands to tap into the nostalgia of the 80s era and create clothing and accessories that incorporate the colorful aesthetics and retro feel.
- Lo-fi Style
- Designers can explore the concept of lo-fi aesthetics, using low-quality imagery and VHS-style effects, to create unique and visually appealing lookbooks and campaigns.
- Colorblocking Details
- Brands can incorporate colorblocking details into their garments, creating visually striking designs that stand out.
Industries Being Reshaped
- Fashion
- The fashion industry can embrace the 80s-inspired lo-fi trend by producing clothing and accessories that cater to nostalgia-loving consumers.
- Photography and Videography
- The photography and videography industries can offer services that specialize in capturing and editing lo-fi style imagery and videos, helping brands create unique campaigns.
- Graphic Design
- Graphic designers can contribute to the trend by creating visually appealing colorblocking designs that can be incorporated into a variety of products and applications.
