The Numero Russia 'On The Top' editorial features a handful of hairstyles that are made for those who really want to express their individuality in a creative way. More art than anything else, each style is incredibly sculptural. Whether the hair shoots out in a perfectly pruned frizzy dome or lays in wet ringlets around the face, the looks are bold and beautiful.
Lensed by photographer Alexey Sorokin with production by Anna Kornilova, the Numero Russia 'On The Top' editorial stars models Anna Martynova, Evgeniya Mandzhieva, Evgeniya Bazarova, Yasmina Muratovich and Irina Kulikova. Appearing in the May 2013 issue of the magazine, their visually striking looks were created by talented hair and makeup artist Andre Drykin.
Key Themes Behind This Trend
- Sculptural Hair Styles
- There is an opportunity for innovative hair products and tools that can help create bold and sculptural hairstyles.
- Expressive Individuality
- Opportunities lie in developing customizable hair products that allow individuals to express their unique style and personality.
- Artistic Hair Editorials
- There is potential for collaborations between hair stylists and photographers to create visually striking editorial campaigns.
Where This Applies
- Haircare Products
- Disruptive innovation can be achieved by launching novel haircare products that cater to the needs of those seeking bold and creative hair styles.
- Beauty and Cosmetics
- Innovative makeup and beauty brands can collaborate with hair stylists to create holistic looks that complement bold and sculptural hairstyles.
- Fashion Photography
- There is an opportunity for photographers and stylists to push boundaries in fashion editorials by showcasing transformative and art-inspired hairstyles.
