Synonymous Couple Editorials

Numero Magazine May 2014 Features Models Who Look Like Twins

The Numero Magazine May 2014 issue features a white-blonde female and male model who look eerily alike. Devon Windsor and Dylan Fosket are by no means siblings but this editorial portrays them with the exact same hair, makeup and eyebrows to accompany their physical features that already look similar.

Their eyebrows and hair were dyed white-blonde for the shoot by hairstylist Teddy Charles. At first glance, you do think they are siblings but as you continue to browse through the magazine feature you see them in a more intimate light—they are likely being portrayed as a couple. In the photos, they are laying beside and on top of each other in an old motel-looking bed and floral couch.

Mirror Image Model Marketing
Create ads or editorials featuring models who look identical or eerily similar.
Intimate Couple Portrayals
Intimate and romantic photography featuring couples can be a major selling point.
White-blonde Hair Trend
White-blonde hair can be the perfect complement to high fashion editorial shoots.

Sectors Adopting This

Fashion Photography
By using models who look similar for ads, fashion photographers can create more interesting and visually appealing campaigns.
Beauty
White-blonde hair may become a popular trend that beauty industries can capitalize on with new hair color products.
Marketing
Intimate and romantic photography in marketing campaigns can help develop a better engagement between consumers and brands.
SCORE
3.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 31%
Freshness 8%