New Balance's skateboarding line, 'Numeric' works in collaboration with Thai skateboarding brand Preduce on a small pack of footwear that features two silhouettes in total. The 'Thai Pillow Pack' is the result of the two forces and it is inspired by the capsule's namesake.
The two silhouettes that make up the collection highlights Preduce's '255' and '659' models, both of which perfectly blend together Thai culture with skateboarding culture. The insoles highlight co-branding accents of both contributing labels in a golden hue. The laces arrive in three varying colorway options that are all detailed with contrasting accents that nod to Preduce's branding at the metal aglets. The Thai triangular pillows are the main inspiration behind the range and the color palette highlights blue, white, and maroon.
Image Credit: Preduce/New Balance Numeric
Key Themes Behind This Trend
- Collaborative Footwear Collections
- Collaborations between established footwear brands and small niche brands to create unique shoe collections that blend cultural influences with modern design
- Cultural Inspirations in Fashion
- Incorporating cultural elements into fashion collections to create unique and innovative designs that appeal to a global audience
- Skateboard Culture Fashion
- Incorporating skateboard culture into fashion collections to create unique and edgy designs that resonate with a youth demographic
Where This Applies
- Footwear Industry
- Opportunities for established footwear brands to collaborate with smaller niche brands to create unique and innovative shoe collections that appeal to a larger audience
- Fashion Industry
- Opportunities to incorporate cultural elements into fashion collections to create unique and innovative designs that appeal to a global audience
- Skateboarding Industry
- Opportunities for skateboarding brands to collaborate with fashion brands to create clothing and footwear collections that appeal to a wider demographic and showcase skateboard culture in a unique way
