The newest offering from tech company Nreal resembles a pair of sunglasses but the lightweight eyewear style is actually intended for watching video content. The virtual display on the eyewear boasts 49 pixels per degree and a 90 Hz refresh rate, which promises a comfortable, high-quality and hands-free experience for watching favorite shows indoors.
This eyewear design is said to be the first that's compatible with iOS, meaning that it has the potential to be connected to an iPhone or iPad. Unlike other smart glasses, these ones weren't designed with interactive software in mind but the AR glasses will help people watch their favorite media in a convenient way. The AR glasses are set to the launched in China, Japan and South Korea at the end of the year.
Key Themes Behind This Trend
- Media-viewing Eyewear
- The trend towards specialized eyewear for media viewing presents opportunities to innovate in the production of video content.
- Ios-optimized AR Glasses
- Developing augmented reality glasses that are compatible with iOS devices can provide a new way of enjoying media indoors and outdoors.
- Hands-free Video Experience
- As the demand for hands-free entertainment increases, the trend towards lightweight and comfortable media-viewing eyewear offers opportunities to innovate in hardware design and app development.
Where This Applies
- Consumer Electronics
- The advent of specialized media-viewing eyewear has the potential to disrupt the consumer electronics industry.
- Streaming Video
- Companies that provide streaming video content can leverage the development of augmented reality glasses to enhance the viewing experience of their customers.
- App Development
- The rise of hands-free media viewing creates opportunities for developers to create apps that are optimized for AR glasses and that take advantage of the technology's unique capabilities
