Aftermarket Upgraded Supercars

The 2022 NOVITEC Ferrari Roma Boasts Boosted Performance

The 2022 NOVITEC Ferrari Roma is a modified take on the namesake vehicle from the iconic Italian automotive brand that will provide avid drivers with a way to enjoy even better performance from the supercar. The vehicle has been upgraded by the Bavarian outfit to increase the overall power output to 704-horsepower and 650lb-ft of torque without having to even modify the engine itself. This was achieved thanks to modifications to the electronic engine management system with a NOVITEC N-TRONIC control module for calibrated mapping for optimized injection and ignition.

The 2022 NOVITEC Ferrari Roma is capable of hitting 62mph in 3.2-seconds and boasts a top speed of 201mph. The vehicle is being offered in 72 colors to choose from as well as three different finishes.

Image Credit: NOVITEC

Aftermarket Performance Cars
Businesses can offer performance upgrades to existing cars, allowing customers to enhance their cars' performance without buying new models.
Electronic Engine Management Systems
Opportunities for businesses to improve existing electronic engine management systems for better performance on a variety of vehicles.
Custom Car Finishes
Custom finishes on cars could provide a new opportunity for brands to create unique, personalized designs for customers.

Where This Applies

Automotive
The automotive industry can create custom upgrades that can be offered to existing car owners, opening up a whole new market.
Auto Performance Parts
There is an opportunity to expand the auto performance parts industry by creating new products and services that can enhance the performance of existing cars.
Custom Car Accessories
Custom car accessories can be developed and marketed to buyers looking to personalize their vehicles with unique features.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 16%
Freshness 11%

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