ASICS launches the new NOVABLAST TOKYO sneaker model, which retains the design components to make it a functional running shoe. It is elevated with a color palette that cannot be missed, rooted in the fusion of Sunrise Red and Black.
The word "TOKYO" also details the sneaker and can be seen at the lateral quarter by the back of the shoe to honor the brand's heritage. The colorway is also true to its Japanese roots, celebrating the vibrant sunrise of the city. The upper is made from jacquard mesh materials to deliver breathability and is done in the Sunrise Red color before accented with synthetic black overlays on top for the stripe motif branding detail.
Image Credit: Très Bien
Why This Trend Is Growing
- Vibrant Mesh Sneakers
- Vibrant mesh sneakers are a disruptive innovation opportunity for footwear brands to add a pop of color in their designs and create a unique brand image.
- Tokyo-inspired Designs
- Tokyo-inspired designs are an innovative trend in the fashion industry, allowing brands to pay homage to culture and heritage while also attracting customers who are interested in unique designs.
- Functional Fashion
- Functional fashion is a growing trend, particularly in the activewear and fitness industry, where brands can offer both style and functionality to their customers.
Industries Being Reshaped
- Footwear
- The footwear industry can benefit from the trend of vibrant mesh sneakers by incorporating it into their designs and offering a unique aesthetic to attract customers.
- Fashion
- The fashion industry can take advantage of the trend of Tokyo-inspired designs to offer unique designs and attract customers who are interested in culture and heritage.
- Fitness/activewear
- The fitness and activewear industry can benefit from the trend of functional fashion by offering stylish and functional clothing that can be worn in and out of the gym.
