Chic Stress Reduction Furniture

The Nouhaus Massage Chair is Design-Conscious and Soothing

The Nouhaus massage chair is a design-conscious furniture solution for the home that will provide users with a way to relax and unwind in their space without having to opt for an alternative option that might not suit their aesthetic needs.

The chair features a series of massaging components across the surface that will work to lull the user into a state of bliss right from their living room. A series of airbag massagers will provide a deep, relaxing experience that is similar in style to what can be achieved with higher end alternatives.

The Nouhaus massage chair is equipped with Bluetooth speakers to let users enjoy their choice of music and is the winner of the Red Dot Product Design Award for 2020.

Design-conscious Furniture
Opportunities for furniture designers to incorporate wellness features into their aesthetically pleasing designs.
At-home Wellness Equipment
Innovation in the wellness equipment industry to bring high-end massage experiences to at-home consumers.
Smart Home Relaxation
Expansion of the smart home industry to include furniture that promotes relaxation and stress reduction.

Who This Affects Most

Furniture
Opportunities for furniture companies to create pieces that combine aesthetics with wellness features to enhance relaxation at home.
Wellness Equipment
Disruptive opportunities for the wellness industry to create high-end massage experiences for consumers in the comfort of their own home.
Smart Home
The smart home industry could expand into home furnishings with smart technology that promotes relaxation and stress reduction.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 73%
Freshness 9%