Oversized Memo Pads

Note Block By Tatsushi Fujiwara and Kenichi Kurosawa is Larger Than Life

In today's technologically saturated world, between the internet of things and apps for virtually everything, sometimes it's nice to take a step back and get back to the simpler things, like taking hand written notes on the simple Note Block. Designed by Tatsushi Fujiwara and Kenichi Kurosawa, the extra large memo pad is like a regular unlined notepad but in overdrive. Instead of being slimmer and sleeker like most technology would want to be, this old school note format is bigger and better.

Made out of laminated paper, the Note Block is available from Japanese paper goods manufacturing company Sanyoshigyo. The designers explain the size of their product by saying "Bigger is more communicative, more information and more ideas."

Oversized Note Taking
Disruptive innovation opportunity: Develop digital note-taking platforms that mimic the size and simplicity of oversized memo pads.
Back to Basics
Disruptive innovation opportunity: Create analog products that provide a counterbalance to the prevalence of technology and appeal to those seeking a simpler experience.
Reimagining Paper Goods
Disruptive innovation opportunity: Redesign traditional paper-based products, such as memo pads, to offer unique and engaging experiences for users.

Sectors Adopting This

Stationery and Paper Goods
Disruptive innovation opportunity: Introduce innovative and unconventional paper products to cater to a niche market seeking unique and nostalgic experiences.
Digital Productivity Tools
Disruptive innovation opportunity: Develop digital tools that combine the simplicity and tangibility of traditional note-taking methods with the convenience and accessibility of technology.
Interior Design and Decor
Disruptive innovation opportunity: Incorporate oversized memo pads as decorative elements in interior spaces, offering a playful and visually striking design element.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 8%
Freshness 8%

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