Notaufnahme means emergency in german. But this is the name of a hair dresser in Berlin, Germany. The staff is dressed in nurse uniforms and you wait for your seat on hospital beds. Of course you don't need an appointment, you just pulling a number and wait for your seat. Every friday and satuday Dj's will play music for you and your new hair style.
Implications - One of the best ways a company or brand can distinguish itself in a crowded marketplace is by featuring an unabashed and blatant gimmick. The gimmick will attract immediate press attention and brand awareness, luring consumers interested in the product out of sheer curiosity.