This fan video of Not a Bad Thing by Justin Timberlake was put together after a campaign that ran throughout May this year that asked people to submit their love stories via Instagram, using the #NotABadLoveStory tag. All types of love are represented in the video, showing a broad spectrum of long-term relationships, friendships, married couples, familial love and self-love. For most of it, the video takes the form of a collage featuring photos of people on Instagram, as well as a few of their thoughts on love.
January 2013 marked the first time Timberlake has released new music since 2006 and with interactive online social campaigns like this one, it's evident why he's been so successful with his musical comeback.
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