Contemporary Polish brand Hermetic Square taps into the movement of nostalgic fashion with an arcade game-informed collection for Fall/Winter 2018. With the rise of retro bars and the resurrection of vintage gaming modes, the offerings are sure to be a popular choice for consumers.
The capsule includes outerwear, t-shirts, and hoodies, some of which are adorned heavily with nostalgia-inducing graphics. Naturally, the entirety of Hermetic Square's Fall/Winter 2018 line-up entertains a 90s aesthetic, both in terms of tailoring and design motifs. The nostalgic fashion collection is debuted in a trippy, distorted lookbook. The contemporary street label goes one step further by promoting the retro arcade game-inspired capsule via a Tekken-themed video on its Instagram channel. Tekken is a fighting video game that was first released in 1994.
What Makes This Trend Stand Out
- Nostalgic Fashion
- There is an opportunity for using inspiration from previous decades to create modern yet nostalgic fashion lines.
- Retro Gaming
- Incorporating retro gaming motifs and graphics into apparel could tap into a growing interest in vintage gaming culture.
- Trippy Aesthetics
- Bold, trippy designs and distorted images could be incorporated into fashion for a distinctive and eye-catching look.
Sectors Adopting This
- Fashion
- Fashion brands could capitalize on a growing interest in nostalgic and retro-inspired clothing lines.
- Gaming
- Gaming companies could collaborate with fashion brands to create merchandise that appeals to vintage gaming enthusiasts.
- Marketing and Advertising
- Marketing and advertising agencies could create unique campaigns around nostalgic and trippy visuals to appeal to a young and modern demographic.
