The Nose Pouch, as pictured here, is clearly a silly invention, intended for the insanely rich cold sufferer.
Armed with the built-in snot pocket, the second best benefit of this product is that it helps prevent the spread of germ particles. The best benefit is that you can brag about it to your less cultured friends.
Their website, nosepouch.com features a directional video, in case it is used incorrectly.
For $1.99, plus shipping and handling, this product is definitely a worthy conversation piece!