Audacious makeup wearers should look no further than Anastasia Beverly Hills, which has announced the fourth iteration of its fan-favorite Norvina Pro Pigment Palette -- a professional-grade palette that can fulfill all of one's styling needs, arriving complete with both matte and shimmering shades.
This expansive palette is comprised of 25 unique colors that can help with both day and night looks. With hues ranging from light pinks to mauve and purple, makeup wearers are sure to create looks that are both adventurous and reflective of their personal style. While subtle colorways are prominent on the palette, what really sets this product apart are its pops of color, including a bright yellow and shimmering silver.
Image Credit: Anastasia Beverly Hills
Why This Trend Is Growing
- Vibrant Pigment Palettes
- There is an opportunity for other professional-grade makeup companies to create their own vibrant pigment palettes with unique colors similar to the Norvina Pro Palette.
- Specialty Makeup for Adventurous Customers
- There is an opportunity for companies to create specialty makeup lines that appeal to customers that are looking for more adventurous and unique makeup colors.
- Multi-purpose Eyeshadows
- There is an opportunity for makeup companies to create multi-purpose pigmented eyeshadows that can be used for both day and night looks.
Industries Being Reshaped
- Beauty and Cosmetics
- Companies in the beauty and cosmetics industry can take advantage of this trend and create similar professional-grade eyeshadow palettes.
- Fashion and Apparel
- Fashion and apparel companies can partner with beauty companies to create colors that complement their fashion and apparel lines.
- Social Media and Influencer Marketing
- Social media and influencer marketing companies can partner with makeup companies to promote these vibrant pigment palettes to adventurous and creative makeup users on social media platforms.
