The new Northern Women in Chanel book from Farago Publishing puts on display a bevy of couture pieces with stunning landscapes. More like an experiment of travel combined with high fashion, the coffee table book reveals more than just stylish pieces.
Ingela Klemetz-Farago styled the book while traveling with her photographer husband Peter Farago across the Arctic plains and forests. They carried the Chanel pieces to be shot for the book in a suitcase for the duration of their adventure. Capturing about 300 different looks, the Northern Women in Chanel book celebrates the "ethereal models of Scandinavian and Baltic descent, many of whom have played muse to creative director Karl Lagerfeld," according to Vogue.
The Northern Women in Chanel book definitely breathes a breath of fresh air among the at times stuffy high fashion sphere.
Implications - With so many technological advancements emerging each day, modern-day consumers are looking for ways to stay connected to nature. Everyday products that offer customers the ability to stay eco-conscious are appealing to those with fast-paced lifestyles. Focusing on this desire for more sustainable options could help a company attract more buyers.
What Makes This Trend Stand Out
- Eco-conscious Consumerism
- Expanding the market for everyday products that offer eco-conscious options to appeal to fast-paced consumers.
- Fashion-forward Travel
- Combining travel experiences and high fashion to create unique and captivating coffee table books.
- Ethnic Diversity in High Fashion
- Highlighting models of Scandinavian and Baltic descent as muses for creative directors, opening opportunities for more diverse representation in the fashion industry.
Sectors Adopting This
- Sustainable Products
- Developing and promoting everyday products that prioritize sustainability to meet the demands of eco-conscious consumers.
- Publishing
- Exploring the creation of visually appealing coffee table books that combine travel, fashion, and stunning landscapes.
- Fashion Industry
- Embracing ethnic diversity and actively seeking models of Scandinavian and Baltic descent to drive inclusivity and fresh perspectives in high fashion.
