The travel and tourism industry has been hit hard yet people are turning to virtual experiences for an escape from stay-at-home life—including the chance to see one of the natural wonders of the world via a Northern Lights livestream. The Churchill Northern Studies Centre in Manitoba, Canada claims to have one of the best views of the Aurora Borealis, as it sits beneath the aurora oval. As well as being able to watch incredible colors dance across the night sky, viewers can virtually share the experience with others by chatting alongside the livestream or capturing stunning images to post to the feed.
Although people cannot physically visit their dream destinations this year, they seem receptive to experiencing the world in a different way via online streams in the meantime.
Key Themes Behind This Trend
- Virtual Tourism
- The rise of virtual experiences as a way to see and interact with the world presents an opportunity for businesses to create unique and immersive virtual travel offerings.
- Livestreaming
- As livestreaming gains popularity, businesses can seize the opportunity to showcase their products and services in real-time, providing customers with a unique virtual experience.
- Remote Viewing
- The demand for remote and virtual experiences can drive innovation in technology and infrastructure, as well as new business models that cater to the changing consumer habits.
Where This Applies
- Tourism
- The tourism industry can leverage virtual technology to provide engaging and innovative experiences that drive customer engagement and loyalty.
- Streaming Services
- The growth of virtual and livestreamed experiences presents an opportunity for streaming services to expand their offerings and attract a wider audience.
- Technology
- The demand for remote and virtual experiences calls for the development of new technologies that enable more immersive and interactive experiences, presenting opportunities for tech companies to innovate and create new products and services.
