The North Face and HYKE Join To Design a SS19 Collection
References: thenorthfacehyke.jp & highsnobiety
The North Face and HYKE work in collaboration once again, but this time the duo unveils menswear option to the selection as well. The joint effort is designed specifically for the Spring/Summer 2019 season and highlight neutral hues of black, tan, and white. This marks the third collaborative project between the two and it perfectly merges the styles of Yukiko Ode and Hideaki Yoshihara with the outerwear label's functionality.
Some of the new apparel options include leg covers, knit sock-like sneakers, tees with drawstrings, arm sleeves, ponchos, and the 'Geodome 4 SE' tent. Notably, there are also some non-gender-conforming pieces, including the 'Tec wrap' short skirt designed for men. Most of the pieces are created to initiate layering purposes, especially the arm sleeves and leg covers.
Some of the new apparel options include leg covers, knit sock-like sneakers, tees with drawstrings, arm sleeves, ponchos, and the 'Geodome 4 SE' tent. Notably, there are also some non-gender-conforming pieces, including the 'Tec wrap' short skirt designed for men. Most of the pieces are created to initiate layering purposes, especially the arm sleeves and leg covers.
Trend Themes
1. Neutral-toned Layered Apparel - The rising popularity of neutral-toned, layered apparel creates opportunities for brands to collaborate and merge style with functionality.
2. Non-gender Conforming Fashion - The inclusion of non-gender-conforming pieces in the collection reflects the growing demand for and profitability of diverse and inclusive fashion.
3. Multi-functional Outdoor Clothing - The focus on layering apparel that can serve multiple functions highlights the potential for innovation in the outdoor clothing industry.
Industry Implications
1. Fashion Industry - The neutral-toned layered apparel trend and growing demand for non-gender-conforming fashion present opportunities for brands to create unique collaborations and appeal to a wider audience.
2. Outdoor Clothing Industry - The multi-functional nature of the apparel options in the collection showcases the potential for disruption and innovation in the outdoor clothing industry.
3. Retail Industry - The success of collaborations that merge style and functionality highlights opportunities for retailers to partner with brands and offer versatile, multi-functional products that appeal to a wide range of consumers.
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