Norse Projects' Summer 2018 Collection Focuses on Nordic Surfing
References: norseprojects & hypebeast
The newest Norse Projects Summer 2018 collection delivers a wide range of garments inspired by Nordic surf culture. The Copenhagen-based fashion label follows its Spring range with a series of summer-ready pieces to prepare fashion lovers for the heat. The lookbook is captured by the talented photographer Nick Waplington who highlighted a focus on surfing in Venice Beach for one visual series -- a theme that is referenced throughout the capsule.
A standout piece from the new Norse Projects Summer 2018 collection includes the nicol and cotton double-dyed Lindisfarn jacket. It is available in colorway choices of either 'Coral Red' or dark navy. Another notable item from the range is the Skipper coat that's available in either a dark navy blue or a 'Kelp Green'. The seasonal collection is now available to shop online at Norse Projects.
Image Credit: Nick Waplington
A standout piece from the new Norse Projects Summer 2018 collection includes the nicol and cotton double-dyed Lindisfarn jacket. It is available in colorway choices of either 'Coral Red' or dark navy. Another notable item from the range is the Skipper coat that's available in either a dark navy blue or a 'Kelp Green'. The seasonal collection is now available to shop online at Norse Projects.
Image Credit: Nick Waplington
Trend Themes
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Nordic Surf Culture — Disruptive innovation opportunity: Create sustainable and eco-friendly surf gear that combines Nordic design aesthetics with high-performance materials.
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Summer-ready Fashion — Disruptive innovation opportunity: Develop a rental service for summer fashion pieces, allowing consumers to access high-quality and trendy clothing for a limited time.
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Surf-inspired Photography — Disruptive innovation opportunity: Create an online platform that connects photographers specializing in surf culture with brands and publications looking for unique and authentic visual content.
Industry Implications
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Fashion Retail — Disruptive innovation opportunity: Implement augmented reality technology in physical stores, allowing customers to virtually try on clothes and accessories before making a purchase.
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Sustainable Fashion — Disruptive innovation opportunity: Develop a blockchain-based system to track the entire lifecycle of a garment, ensuring transparency and sustainability in the fashion industry.
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Photography Services — Disruptive innovation opportunity: Build an AI-powered image recognition platform that accurately identifies and tags surf-related content from vast collections, saving photographers and brands valuable time and resources.
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