Nopal oil and tepezcohuite are some of the Mexican botanical ingredients that can be found in Nopalera's bath and body care products, which are colorful and playful in shape. The whole-body products for all skin types are powered by signature plant butters and oils.
43-year-old single Sandra Lilia Velasquez left behind a career as a professional musician to launch this new bath and body care brand out of her Brooklyn apartment mid-pandemic. Handmade products like cactus-shaped soaps and moisturizing exfoliants from the brand celebrate Mexican culture and they speak to a new wave of consumers. As Velasquez says, "There is a new generation of Latinx consumers who do not want to use their grandmother's Pond's cream. We want something beautiful, clean, and modern."
What's Driving This Trend
- Mexican-inspired Bodycare
- There is an opportunity for brands to create playful and colorful bath and body care products inspired by Mexican botanical ingredients for a new generation of consumers.
- Signature Plant Butters and Oils
- Brands can develop their own signature plant butters and oils for all skin types that bring unique properties and health benefits to their bath and body care products.
- Handmade Products
- Handmade bath and body care products like Nopalera's cactus-shaped soaps and moisturizing exfoliants, can position themselves as unique products appealing to consumers who want something beautiful, clean, and modern.
Who This Affects Most
- Beauty and Personal Care
- Beauty and personal care brands can use Mexican botanical ingredients and unique shapes to create bath and body care products that appeal to a new generation of consumers looking for playful and modern products.
- Handmade Products
- Handmade bath and body care products can be marketed as unique and authentic products appealing to consumers looking for modern, clean and original products.
- Natural Skincare
- Natural skincare industry can take advantage of the benefits of using signature plant butters and oils in their bath and body care product offerings, and position themselves as using high-quality naturally-derived ingredients.
