You might not want to ever be caught wearing your beloved grandmother's sandals, but they do have something going for them, and that's what Nom&Ada have decided to focus on. By updating the look, they've created an uber-comfortable-looking shoe that has both a homely and hipster look to it.
The label's name, Nom&Ada comes from its founders: the "nomadic" Rie Sawai in Tokyo, Japan and the "adaptable" Kimy Andrade in Portland, Oregon. The brand's sandals are as nomadic and adaptable as its creators.
Although they met at Parsons in New York City, Sawai and Andrade actually have a bicontinental business arrangement that is tough but also yields a lot of unique benefits. Considering the Nom&Ada sandals, their distance must work.
Why This Trend Is Growing
- Comfortable Chic
- Opportunity to create stylish and comfortable footwear that combines a homely and hipster look.
- Bicontinental Collaboration
- Opportunity to explore the benefits of a business arrangement that spans across continents.
- Updating Tradition
- Opportunity to update and modernize traditional fashion items, like grandmother's sandals.
Industries Being Reshaped
- Fashion
- Opportunity for fashion brands to create comfortable and stylish footwear.
- E-commerce
- Opportunity for online retailers to tap into the demand for unique and fashionable sandals.
- Sustainable Fashion
- Opportunity to create sustainable and eco-friendly versions of grandmother's sandals.
