Vibrantly Perforated Potted Speakers

Nokia Play 360 Speakers is a Miniature High-Tech Wonder

With the N9 smartphone revealed, Nokia is continuing to pull some new tricks out of their sleeves -- meet the Nokia Play 360 Speakers.

The Nokia Play 360 Speakers are quite a change for the Finnish company considering that this is the first set of speakers I've seen from them. The potted boomboxes are compatible with any device with Bluetooth technology; but you can also just connect with a cable. The beauty of this is the incorporated NFC technology which allows for connections via touch. It's worth noting that the upcoming N9 smartphone has NFC, which means you can just tap it onto the speakers and it'll activate. You can even connect one speaker to another so that you have a left and right channel. Watch the demonstration video to see it at work!

Wireless Speaker Technology
The incorporation of NFC technology in the Nokia Play 360 Speakers shows potential for disrupting the wireless speaker market.
Bluetooth Connectivity
The Nokia Play 360 Speakers' compatibility with any device with Bluetooth technology highlights the potential for disrupting traditional wired speaker connections.
Multi-channel Speaker Connection
The ability to connect one Nokia Play 360 Speaker to another for left and right channel audio creates opportunities for disrupting the single speaker market.

Who This Affects Most

Consumer Electronics
The NFC technology and Bluetooth connectivity in the Nokia Play 360 Speakers offer disruptive innovation opportunities in the consumer electronics industry.
Audio Equipment
The Nokia Play 360 Speakers' wireless functionality and multi-channel speaker connection provide disruptive innovation opportunities in the audio equipment industry.
Mobile Devices
The integration of NFC technology in the Nokia Play 360 Speakers creates possibilities for disruptive innovations in the mobile devices industry.
SCORE
3.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 61%
Activity 35%
Freshness 8%