Noah Kalina's 'West (Of Here)' project shows his photographic prowess. The series shows Kalina's subjects in various compromising positions. They vary from body contortion to being outdoors in various stages of dress (and undress) to floating lifeless in pools of water.
What is amazing in Noah Kalina's photo set is the easy and calm aesthetic that radiates throughout these images, which depict what are usually precarious situations.
Implications - Society is so saturated with advertisements infiltrating several different platforms that consumers have become desensitized to their imagery. These consumers now only absorb information from advertisements that contain graphic or shocking imagery and text that is out of the norm and memorable. Companies can appeal to a wider audience by devising a catchy marketing campaign.