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Retinol Skincare Campaigns

No7 Beauty's Pure Retinol Collection Supports the 'We See You' Campaign

— October 7, 2021 — Fashion
No7 Beauty launched its Pure Retinol Skincare collection. The launch includes an eye cream and a night cream and supports the new We See You campaign. The beauty brand expands its cult-favorite Advanced Retinol 1.5% Complex Night Concentrate to deliver the ingredient's transformative effects to a commonly problematic area.

No7 Beauty's Pure Retinol products feature a slow-release encapsulation technology to minimize possible retinol irritation. The formulas include pure retinol, collagen peptide-based technology, and shea butter. In tandem with the product launch, the beauty brand unveiled its new We See You campaign to shed light on the skincare needs of historically underrepresented women in the beauty industry. The campaign includes vignettes inspired by the true-life scenarios of No7 consumers.

Image Credit: No7 Beauty
Trend Themes
1. Pure Retinol Skincare - Opportunity for the beauty industry to expand their skincare lines by incorporating pure retinol and slow-release encapsulation technology to address specific skin concerns.
2. We See You Campaigns - Opportunity for brands to launch campaigns that highlight the needs and concerns of underrepresented groups in the beauty industry and create a more inclusive and diverse market.
3. Vignette-inspired Marketing - Opportunity for brands to adopt creative and aspirational marketing techniques that highlight real consumer success stories and experiences, and create a more personalized customer experience.
Industry Implications
1. Beauty - Opportunity for skincare brands to use encapsulation technology and retinol to create products that address various skin concerns and promote skin transformation.
2. Marketing - Opportunity for marketers to create campaigns that center on inclusivity, diversity, and personal customer experiences that inspire, motivate, and educate customers.
3. Consumer Goods - Opportunity for consumer goods companies to innovate new products and marketing campaigns that prioritize inclusivity, diversity, and consumer success stories to promote long-term loyalty and engagement.
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