The Good Stuff sets itself apart by creating no-rinse conditioners for all hair types that are environmentally friendly and designed to help consumers truly make the most of the product. Inspired by beauty products, the brand takes the stance that skin-conditioning moisturizers and serums don't get rinsed down the drain and haircare shouldn't either.
While many conditioners boast a creamy consistency, The Good Stuff helps consumers tackle the struggles that they have with their fine, frizzy, damaged and colored hair with conditioners of different consistencies. While the Complete Repair Balm is best suited for those with damaged hair and the Color Protect Milk is ideal for those with color-treated hair, the brand also offers other no-rinse conditioners in the form of creams, mists, oils and foams to suit all hair types.
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Plant-Based Beard Growth Oils
Single-Use Shampoo Cubes
Fragrance Infusion Cosmetic Caps
Cooling Mint Shampoos
AI-Powered Air Conditioners