The NK SS 2012 editorial is dapper and competitive. The series features international models, exhibiting international fashions for the spot of Mr. World. The pageant theme is juxtaposed with the highly masculine attire. The line editorial features leather jackets, blazers and hoodies. Outfitted by stylist Naomi Itkes, the ensembles are sartorially centered and driven by laid back structure. Each look is effortlessly cool and suave.
The shoot was lensed by photographer Marcus Ohlsson for Sweedish retailer NK. NK was founded in 1902 by Josef Sachs. The company aims to be the finest merchandiser in the world, fit under one roof. The department store is based in the Swedish capital, in a six-level house with over one hundred departments. The company is internationally conscious and boasts luxurious service at its best.
The NK SS 2012 lookbook is sartorial and masculine.