I have always been a fan of this watch brand, but as a girl, I could never envision their chunky watches on my dainty wrists--but after glancing through the Nixon 2010 Look Book, I may have to take a chance.
Featuring gunmetal and gold finishes, as well as beautifully designed faces, the Nixon 2010 look book makes each piece irresistible. If I can't pull off the wristwatch, I can at least walk away from the Gem Pendant.
Key Themes Behind This Trend
- Chunky Watches
- Disruptive innovation opportunity: Create a line of chunky watches specifically designed for women with dainty wrists.
- Gunmetal and Gold Finishes
- Disruptive innovation opportunity: Develop a range of luxury accessories with gunmetal and gold finishes to cater to the urban lifestyle market.
- Beautifully Designed Faces
- Disruptive innovation opportunity: Combine technology and craftsmanship to create watches with visually stunning and intricately designed faces.
Where This Applies
- Watchmaking
- Disruptive innovation opportunity: Introduce innovative materials and design elements into the watchmaking industry to cater to diverse consumer preferences.
- Luxury Accessories
- Disruptive innovation opportunity: Explore unconventional materials and unique finishes to create luxury accessories that appeal to the urban lifestyle market.
- Jewelry
- Disruptive innovation opportunity: Merge traditional jewelry design with technology to create wearable pieces that combine aesthetic appeal and functionality.
