adidas Originals introduced the Niteball sneaker back in June of last year and most recently, the brand unveils two new colorways of the shoe. The palettes include a gray and navy blue option for this season. The first of the two is the gray palette which features a blend of Grey Five, Dove Grey, and Feather Grey.
It is made with the fusion of suede, mesh, and a webbed finish throughout the upper. This nods to a retro theme, specifically referencing the 90s and the integrated technology. The second colorway sees the blend of Cream White with Wild Sepia, and Crew Navy hues. The build is slightly different than the gray colorway as the suede is replaced with a plush leather.
Image Credit: adidas Originals
Why This Trend Is Growing
- Retro-inspired Sneakers
- There is a disruptive innovation opportunity to incorporate modern technology and materials to create a vintage look for sneakers.
- Colorway Expansion
- A possible disruptive innovation opportunity could be to expand the range of colors offered in classic sneaker designs to appeal to a wider market.
- Fusion of Materials
- A disruptive innovation opportunity could be to combine unexpected materials to create unique and innovative sneaker designs.
Industries Being Reshaped
- Fashion
- The fashion industry can take inspiration from the fusion of materials to create unique and sustainable products.
- Sportswear
- The sportswear industry can incorporate retro-inspired designs with modern technology to create high-performance sneakers.
- Retail
- The retail industry can use colorway expansion to target specific customer segments and increase sales.
