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Living Cities

Nissan Qashqai Urbanproof Ad

— March 24, 2008 — Autos
If a city was living, if the actual building were capable of movement, it might look something like this new TV spot for the Nissan Qashqai.

The Urbanproof ads give Buenos Aires breath, the concrete interacts with the people, the architecture has a life of its own. The buildings play with the Qashqai, Nissan's compact crossover SUV.

The promotional video was created by TBWA\London, and led by Executive Creative Director Steve Henry. The video above shows the "making of" the TV spot, and includes a lot of live action stunts involving real cars.

"We've brought Buenos Aires to life, as if the buildings were a bunch of kids playing with the car - scooting it round the city, on a roller-coaster adventure, and really pushing it to its limits," Henry says.

"The stunts are really impressive, but what makes the ad fascinating is how Danny has given the buildings such great personalities - like cheeky, mischievous schoolboys playing with the car."
Trend Themes
1. Interactive Advertising - The Nissan Qashqai Urbanproof ad demonstrates the potential for immersive and interactive advertising experiences that engage and entertain consumers.
2. Living Architecture - The concept of bringing buildings to life, as seen in the Qashqai ad, opens up possibilities for the integration of technology and design in modern urban spaces.
3. Real-life Stunts - The use of live action stunts in the promotional video showcases the demand for attention-grabbing and experiential content in advertising campaigns.
Industry Implications
1. Automotive - The Nissan Qashqai Urbanproof ad highlights the potential for automotive brands to create innovative and captivating advertisements that resonate with urban consumers.
2. Architecture - The living city concept portrayed in the video presents opportunities for architects and urban planners to reimagine cities as dynamic, interactive spaces that engage and inspire.
3. Advertising and Marketing - The use of real-life stunts in advertising campaigns, as demonstrated in the Qashqai ad, showcases the importance of creativity and innovation in capturing audience attention and building brand awareness.
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