Nissan Leaf Ad Tracks How Miles Per Dollar Cars Can Travel
Christopher DeLuca — June 25, 2011 — Autos
The new Nissan Leaf ad is a remarkable display of graphic design and visual thinking. Instead of measuring the number of miles per gallon a car can travel, the ad measures in miles per dollar spent. The Leaf comes in heads and shoulders above the competition at 25 miles for every dollar spent.
The new Nissan Leaf ad redefines how consumers think about fuel consumption and places the emphasis squarely on money.
Implications - The green revolution has swept across niche demographics and is the backdrop that informs contemporary values for many consumers. These consumers prize efficiency planning and waste reduction but are also sensitive to price. Companies can capture this large market by demonstrating that their products make good sense from an environmental perspective as well as a financial one.
The new Nissan Leaf ad redefines how consumers think about fuel consumption and places the emphasis squarely on money.
Implications - The green revolution has swept across niche demographics and is the backdrop that informs contemporary values for many consumers. These consumers prize efficiency planning and waste reduction but are also sensitive to price. Companies can capture this large market by demonstrating that their products make good sense from an environmental perspective as well as a financial one.
Trend Themes
1. Green Revolution in Advertising - Opportunity for companies to redefine how consumers think about fuel consumption and emphasize the financial benefits of environmentally-friendly products.
2. Efficiency Planning and Waste Reduction - Demand for products that offer both environmental and financial benefits, appealing to consumers who prioritize efficiency and cost savings.
3. Emphasis on Money in Mile Measurement - Opportunity to shift the focus of mile measurement campaigns from miles per gallon to miles per dollar, highlighting cost effectiveness.
Industry Implications
1. Automotive - Automakers can leverage the green revolution in advertising to promote the financial and environmental benefits of electric vehicles like the Nissan Leaf.
2. Advertising - Opportunity for advertisers to create campaigns that highlight the efficiency and cost savings of products, appealing to environmentally-conscious consumers.
3. Consumer Goods - Opportunity for consumer goods companies to develop products that align with the values of efficiency planning, waste reduction, and financial savings.
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