The new Nissan Leaf ad is a remarkable display of graphic design and visual thinking. Instead of measuring the number of miles per gallon a car can travel, the ad measures in miles per dollar spent. The Leaf comes in heads and shoulders above the competition at 25 miles for every dollar spent.
The new Nissan Leaf ad redefines how consumers think about fuel consumption and places the emphasis squarely on money.
Implications - The green revolution has swept across niche demographics and is the backdrop that informs contemporary values for many consumers. These consumers prize efficiency planning and waste reduction but are also sensitive to price. Companies can capture this large market by demonstrating that their products make good sense from an environmental perspective as well as a financial one.
Atypical Mile Measurement Campaigns
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