The Nissan Juke-R is an exciting new concept car that plans to merge the roominess and stylishness of the Juke with the utter badassness of the GT-R. The Nissan Juke-R is all crossover on the surface, but underneath the hood it houses the 480 bhp 3.8-liter twin-turbo V6 engine found in the GT-R.
Aside from having the same engine as the GT-R, the Nissan Juke-R also has a redesigned interior that reflects its supercar soul. The Juke-R will come equipped with racing seats with five-point safety harnesses and a roll cage with the in-dash display also designed to reflect that of the GT-R.
Putting the engine of a supercar into a crossover city car is something that many people have dreamed of doing. Nissan is actually doing it though, with plans for two real Juke-Rs to debut at the Tokyo Motor Show in December. The concepts will be used to actively gauge public opinion on whether or not a Nissan Juke-R would sell well or not.
Key Themes Behind This Trend
- Crossover Supercar Concepts
- The merging of crossover vehicles with the performance of supercars presents an opportunity for disruptive innovation in the automotive industry.
- Redesigned Supercar Interiors
- Creating luxury and high-performance interiors in crossover vehicles opens up disruptive innovation opportunities for automotive designers.
- Public Opinion Testing for Supercar Crossovers
- Using concept cars to gauge public interest in supercar crossover vehicles can inform disruptive innovation strategies for automakers.
Where This Applies
- Automotive
- The automotive industry has the potential to incorporate disruptive innovation by developing crossover vehicles with the performance capabilities of supercars.
- Automotive Design
- Designers in the automotive industry can explore disruptive innovation opportunities by reimagining the interiors of crossover vehicles to reflect the luxury and performance of supercars.
- Market Research
- Market research professionals can create value by helping automakers gather data and insights about public opinion on supercar crossover vehicles.
