Sportswear brand PUMA gains recognition for its latest campaign which is a Nipsey Hussle tribute. The rapper, entrepreneur and activist was shot in front of his Marathon Clothing store on March 31st. In remembrance of his death, PUMA launches the 'Forever Stronger' campaign, with a video that was shot and directed by Danny Williams.
The Nipsey Hussle tribute features the late rapper's girlfriend -- actress and model Lauren London, who reads a touching poem written by Samantha Smith. The camera explores "Nipsey’s LA stomping grounds of Crenshaw and Slauson," offering a concise and heartfelt approach that is bound to be emotional for fans.
The 'Forever Stonger' campaign is successful in honouring Nipsey Hussle. as well as placing Lauren London as a thriving collaborator of PUMA.
Image Credit: YouTube/ Danny Willams