Nike's new collection of shoes will offer a number of brand favorites with a redesigned, fresh look.
Called the 'Iridescent' pack, the shoes offered in the collection include the Air Max 90, the Air Force 1 '07, the Air Force 1 Hi and the Tennis Classic. Each of the shoes follow the same color scheme, with a predominantly white backdrop that has subtle, multi-hued details. The shoes are made from white leather and have a fresh look that is both elegant and fashion-forward. Although they are targeted at women, they will likely find interest among male consumers as well.
Nike's new collection offers a minimal and sophisticated interpretation of the brand's classic shoes, allowing for the company to reach more consumers.
Why This Trend Is Growing
- Leather Sneaker Revivals
- The growing trend of reviving classic leather sneakers offers opportunities for brands to refresh their existing product lines.
- Iridescent Colorways
- The use of iridescent colors in shoe collections provides a unique and eye-catching design element for new product lines.
- Gender-neutral Product Offerings
- Offering products that are marketed towards a specific gender while still being appealing to consumers of all genders is a trend that could lead to disruptive innovation in the shoe industry.
Industries Being Reshaped
- Athletic Footwear
- The athletic shoe industry can use the growing trend of leather sneaker revivals to attract both new and returning customers.
- Fashion
- The use of leather and iridescent colors in shoe design can appeal to the fashion industry and offer new opportunities to create unique clothing lines.
- Marketing and Advertising
- The trend of gender-neutral product offerings requires a shift in marketing and advertising approach, creating opportunities for disruptive innovation for businesses in this industry.
