Summer is coming to a close, but that shouldn't stop consumers from enjoying every last minute of the warmer weather, and Nike's Kawa slides are hoping they can do so in style.
The practical shoes feature a classic slide silhouette, making for a shoe that can be easily thrown on. The understated colorway makes for a look that's both subtle and elegant, giving consumers the opportunity to piece together a more casual look. Some iterations of this shoe already exist on the market, but this new release is offering both a black and white and a pastel pink iteration.
The shoes are currently retailing online for $26 USD at various stores and online.
Image Credit: Nike
Key Themes Behind This Trend
- Summer-ready Pastel Slides
- A trend of fashion-forward, pastel-colored slides that can be worn for both comfort and style.
- Classic Silhouette Shoes
- A trend of footwear that feature the practical and minimalistic slide silhouette for easy wear.
- Subtle and Elegant Colorway
- A trend of understated colorways, such as pastel pink, that offer a more casual and refined look.
Where This Applies
- Footwear
- Opportunity for footwear companies to incorporate subtle and elegant colorways into their classic silhouette slides for both comfort and style.
- Fashion
- Opportunity for the fashion industry to capitalize on the trend of summer-ready pastel slides for their next collection or trend report.
- Retail
- Opportunity for retail stores to carry popular styles of classic silhouette shoes, such as slides, in a variety of trendy colorways and patterns.
