Nike's Benassi slides now arrive in a pastel pink colorway, offering a pop of color for those looking to brighten an outfit. Although winter is approaching, many are looking to spend the season indoors due to increasing COVID-19 restrictions. Nike's latest colorway release makes time spent indoors a little less dreary, with a sunny new color dubbed 'Barely Rose.'
The new release maintains the classic and comfortable silhouette of a Nike slide, with the added benefit of the subtle pink look. The front strap is embossed with the sportswear label's logo, while the sole arrives in a crisp white colorway to compliment the cozy footbed. The shoes retail for approximately approximately $33 USD through select retailers.
Image Credit: Nike
What's Driving This Trend
- Pastel Pink Fashion
- There is an opportunity to incorporate pastel pink into other fashion items such as hoodies, joggers and shirts
- Indoor Footwear
- As people spend more time indoors, there is an opportunity to create more comfortable indoor footwear options to match the demand
- Branded Slides
- There is an opportunity to create more branded slides with embossed logos to elevate the appeal of a basic slide
Who This Affects Most
- Athletic Footwear
- The athletic footwear industry can capitalize on the trend of indoor footwear by creating more comfortable and stylish options for customers
- Fashion Retail
- Fashion retailers can incorporate pastel pink into their clothing and accessories to match the trend and demand in the market
- Branding and Marketing
- Marketing agencies can explore creating innovative and distinctive branding and marketing campaigns for slides and other basic footwear items to increase customer engagement and sales
