The Nike Yoga Footstickers are an innovative piece of athletic wear technology that really take the feminine form into account. The footstickers are specifically designed to protect the feet and improve control of movements while performing yoga.
What I particularly like about the Nike Yoga Footstickers is how aesthetically compelling they are. Products like these, by Nike and other companies, have the opportunity to capture a large market of woman that is looking for both form and function in their athletic gear.
Implications - Woman are increasingly looking for services and products that are specifically tailored to them. The Nike Yoga Footstickers tap into this desire and create a product that is geared towards the way women exercise. Companies should take this mindset into account in order to capture this market.