It's summer time again and everyone wants to rock a fresh tee, and you can bet you'll be at the top of your fashion class with these Nike 'Tastes Like Victory' t-shirts. Not only will you be wearing a shirt with a funky graphic, but these Nike Japan shirts also let you represent your favorite Japanese city in style.
The Nike 'Tastes Like Victory' were designed to represent the five Japanese cities of Hokkaido, Tokyo, Nagoya, Osaka and Fukuoka. What separates these shirts from their peers, however, is that they each come with a region-specific food as the graphic for the tee. I bet you never thought potatoes, eels, shrimp and Takoyaki (octopus balls) could be this competitive.
Implications - As consumers continue to search for products that will better represent them as individuals, corporations are turning to region-specific design elements in their wares to demonstrate their understanding of their customers. This, in turn, strengthens existing customer relationships.