It's summer time again and everyone wants to rock a fresh tee, and you can bet you'll be at the top of your fashion class with these Nike 'Tastes Like Victory' t-shirts. Not only will you be wearing a shirt with a funky graphic, but these Nike Japan shirts also let you represent your favorite Japanese city in style.
The Nike 'Tastes Like Victory' were designed to represent the five Japanese cities of Hokkaido, Tokyo, Nagoya, Osaka and Fukuoka. What separates these shirts from their peers, however, is that they each come with a region-specific food as the graphic for the tee. I bet you never thought potatoes, eels, shrimp and Takoyaki (octopus balls) could be this competitive.
Implications - As consumers continue to search for products that will better represent them as individuals, corporations are turning to region-specific design elements in their wares to demonstrate their understanding of their customers. This, in turn, strengthens existing customer relationships.
Why This Trend Is Growing
- Region-specific Apparel
- Companies can create region-specific apparel designs to appeal to their customer's individuality.
- Food-inspired Graphics
- Using food-inspired graphics in apparel can create a competitive edge and unique product offerings.
- City Pride Apparel
- Designing apparel with region-specific graphics can allow customers to represent their favorite cities in style.
Industries Being Reshaped
- Fashion and Apparel
- Fashion and apparel companies can use food-inspired and region-specific designs to create unique products that appeal to customers.
- Tourism
- Cities and regions can market apparel with region-specific designs to tourists to create a memorable souvenir and boost local economies.
- Consumer Goods
- Consumer goods companies can incorporate region-specific designs into their products to show an understanding of their customers and build stronger customer relationships.
