Funky Fitness Monitors

The Nike Straphand Pedometer is on the Pulse of Workout Innovation

The Nike Straphand Pedometer will give you all this information like your heart rate and how many calories you've burned in a stylish handheld device.

The Nike Straphand Pedometer was designed by Valentin Sollier and is quite similar to the Nike Sportband containing many of the same features such as tracking on distance, pace, and time. The one big new add-on however, is the network connection with a USB dock. This will allow the user to compare their stats with other fitness addicts in their neighborhood and around the world.

Connected Fitness Gadgets
Opportunity for innovators to create stylish fitness devices with network connectivity for social sharing and competition.
Personal Health Tracking
Innovation potential for devices that provide detailed real-time health information like heart rate and calorie tracking.
Social Fitness Communities
Disruptive innovation opportunities in creating platforms for fitness enthusiasts to connect, share stats, and compete globally.

Who This Affects Most

Wearable Technology
Potential for wearable tech companies to create fashionable fitness monitors with advanced network connectivity.
Health and Wellness
Opportunity for the health and wellness industry to develop advanced personal tracking devices for consumers.
Digital Fitness Platforms
Innovation potential for companies to create online platforms that connect fitness enthusiasts globally for social sharing and competition.
SCORE
2.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 44%
Freshness 8%