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Green Leaf Kicks

Nike Unleashes New Color With the Nike SB Zoom Bruin

— January 14, 2010 — Fashion
It is not everyday that a new color is released on the world, but Nike has done just that for their Nike SB Zoom Bruin edition. The new addition is called ‘Green Leaf.’

The shoes feature Zoom air cushioning and the telltale white swoosh that contrasts sharply with the new colorway. Made out of a luxurious suede, the Nike SB Zoom Bruin is sure to be a hot seller, so get’em while they are hot.
Trend Themes
1. Luxurious Suede Footwear - Opportunity for footwear brands to explore the use of luxurious suede materials in their product lines.
2. New Colorway Releases - Opportunity for brands to create excitement and demand by regularly releasing new colorways of their popular products.
3. Contrasting Design Elements - Opportunity for designers to incorporate contrasting design elements, such as a white swoosh on a color-rich shoe, to create visual impact.
Industry Implications
1. Footwear - Opportunity for footwear brands to capitalize on the demand for luxurious suede shoes by introducing new styles and colorways.
2. Fashion - Opportunity for fashion brands to collaborate with footwear brands to create unique and eye-catching designs by incorporating contrasting colorways and design elements.
3. Sportswear - Opportunity for sportswear brands to leverage the popularity of new colorway releases to attract consumers looking for stylish and functional athletic footwear.
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