The Nike 'Reykjavik Rave' leggings are bright, boldly patterned and the perfect athletic bottoms.
The brilliant and beautifully printed tights were constructed by Nike designer Ryan Noon. The inspiration for the outlandish leggings came from traditional Icelandic fisherman knit patterns. Up close the pattern appears to resemble a series of interwoven tubes. The print and colors are explosive and will make any athlete stand out. The tights are meant to be a reflection of lava, ice, wind and rain in Reykjavik. The leggings literally burst to life and also, come in a cropped boyshort version. Both the leggings and shorts come with a stretchy black elastic waistband and are ideal for running and yoga.
The Nike 'Reykjavik Rave' leggings are wild, athletic and expressive.
What's Driving This Trend
- Printed Leggings
- Explosive and boldly patterned leggings offer opportunities for disruptive innovation in the athletic apparel industry.
- Icelandic-inspired Designs
- Taking inspiration from traditional Icelandic patterns opens up possibilities for disruptive innovation in the fashion industry.
- Athletic Self-expression
- The trend of wild and expressive athletic wear creates opportunities for disruptive innovation in the sportswear market.
Who This Affects Most
- Athletic Apparel
- Explorative designs and new patterns in athletic leggings provide opportunities for disruptive innovation in the athletic apparel industry.
- Fashion
- Incorporating traditional Icelandic designs into fashion presents opportunities for disruptive innovation in the fashion industry.
- Sportswear
- The demand for wild and expressive athletic wear creates opportunities for disruptive innovation in the sportswear market.
