The 'Nike Modern Gold Rush' Collection Pays Tribute to Santa Monica

 - Sep 7, 2015
References: nike & gq
Nike continues its focus on running shoes with the 'Nike Modern Gold Rush' collection. The inspiration for the trio of sneakers is one of the most active running communities in the world -- Santa Monica -- as well as California's gold rush.

The Nike Modern Gold Rush sneakers are not typical neon colored runners but combine hues of ochre and gold on a classic black and white background. The construction of the shoes is also inspired by the landscapes of Santa Monica.

The use of gold has many different metaphors, including golden sunsets, golden statues and gold medals. Although nature-themed, the Nike Modern Gold Rush collection still remains modern and urban. Its sleek design makes it the perfect running shoe that can double as a stylish footwear option.